2 Minute Read: Restaurant Marketing - Photos New Customers Could Sink Their Teeth Into

Picture this: You’re a new restaurant in town, expanding, and really want to bring in new customers to showcase your brand new dishes; give them something refreshed and exciting.

WOULD YOU RATHER HAVE POTENTIAL NEW CUSTOMERS SEE THIS IMAGE?

Professional Food Photography by Tiffany Rachel

OR THIS?

Great looking sandwich, but the image needed much improvement!

The problem: How will people know about your new dishes you want to feature?
The answer: New photos.

The problem: What if my cell phone photos don’t look as good as those high-end restaurant photos and they’re not enticing new customers to check us out?
The answer: Actually, they could, with professional help. Want me to use your cell phone? You got it! I could still improve the quality of your posts with better lighting and proper technique.

Main problem I hear most: “Well, that’s not in our budget. Food is getting expensive. Etc…”
The answer: Investing in the most important vehicle will help your business travel farther. The less people who know how good your food looks, then you’re always going to rely on your regulars and your business won’t scale.

GOOGLE MAPS: According to reputable source toasttab, 43% of all Google searches are local or location-based (and growing) and therefor can assume 40% of all visitors to your restaurant website are visiting on a mobile phone.

Typical potential new customer use case search: Instead of searching for "Coco's Ramen" or some other specific business or address on a map, we're trying to find any ramen spot for dinner.

ITALIAN
When Google Map searching for “Italian restaurants between West Palm Beach and Miami”, there are 22 restaurants on a single page, and there are 9 pages total. That’s 197 Italian restaurants competing with yours.

SUSHI
When Google Map searching for “Sushi restaurants between West Palm Beach and Miami”, there are 20 restaurants on a single page, and there are 6 pages total. That’s 119 Sushi restaurants competing with yours.

Be Chosen Because of Better Photos

40% of all visitors to your restaurant website are visiting on a mobile phone.”